Dominik Ertl

Dominik Ertl

Senior Product Leader | Enterprise Platforms & Product Organizations | Strategy, Prioritization, Delivery & Adoption | Regulated Environments

I build and scale enterprise platforms in regulated environments, with accountable ownership for strategy, delivery reliability, and reliable delivery and adoption, aligned with governance and compliance constraints.

Based in Munich, Germany. Open to on-site or hybrid roles in the Munich region, and hybrid or remote roles across Europe.

LinkedIn Find me on LinkedIn Email Contact me via email

Profile


I combine seven years of hands-on enterprise SaaS product work, including direct collaboration with customers, pre-sales, and sales teams, with more than five years owning a group-wide internal platform in a highly regulated global organization.

Having worked on both sides of enterprise adoption, I understand what it takes to build products enterprises buy, and what it takes to run products large organizations actually use.


I’m currently in a planned transition and open to senior product leadership roles in enterprise platforms and product organizations where adoption, delivery reliability, and trust matter as much as technology.
Contact: [email protected].



What I own as a product leader


  • Product strategy, prioritization, and roadmap decisions
  • Trade-offs between delivery speed, adoption, and governance
  • Scope cuts, sequencing, and release commitments across teams and markets
  • Rollout readiness, onboarding, and adoption outcomes, not just feature delivery
  • Accountability from problem framing through real-world use


Selected outcomes


  • Platform adoption across autonomous business units without mandate
  • More reliable delivery through shared standards, clear interfaces, and decision cadences
  • Reduced rework and shorter delivery cycles for design and frontend delivery in regulated settings
  • Conversion and revenue improvements during live platform transformation in an M&A context

Experience


Head of Product, Enterprise Platform

Allianz Technology SE · 09/2020 to 12/2025
Accountable for product and UX of a group-wide digital experience platform and shared frontend foundation, run as an internal product across autonomous Allianz entities worldwide.
Owned product strategy, roadmap, and prioritization for shared capabilities and standards used by multiple business units, balancing adoption needs, delivery constraints, and governance requirements under GDPR and DORA.
  • Improved delivery reliability through shared standards, reusable capabilities, and clear integration and rollout patterns, reducing rework and accelerating delivery across markets.
  • Led a distributed cross-functional organization across Europe and Asia with budget responsibility and internal service alignment, in close partnership with engineering leadership and with Legal, InfoSec, and Enterprise Architecture.
  • Initiated a small number of tightly scoped GenAI discovery pilots, including RAG-based guidance for onboarding and asset discovery, assessed for value, limits, and governance fit.

Vice President Product

posterXXL / Photobox Group · 04/2019 to 07/2020
End-to-end product ownership for a high-volume B2C e-commerce platform across multiple European markets, accountable for strategy, roadmap, and portfolio decisions in a running business.
  • Led a cross-functional product organization across Product Management, UX, Data Analytics, and User Research, establishing clear ownership, priorities, and decision routines.
  • Improved conversion and revenue through structured experimentation and tight execution loops with engineering and marketing.
  • Steered platform modernization and product-side integration during the Photobox Group acquisition, aligning short-term commercial delivery with migration to a new group platform.

Senior Product Manager (Team Lead)

Mapp (formerly Teradata) · 07/2012 to 03/2019
Product lead for core modules of a multi-channel marketing automation SaaS platform during the transition from a legacy email tool to an enterprise-grade digital marketing platform.
  • Built and ran structured enterprise customer discovery with pre-sales and sales, using customer panels and solution workshops to inform roadmap priorities and differentiation.
  • Owned product definition, prioritization, and delivery for core modules in close partnership with engineering, supporting scalability and ML-supported automation.
  • Acted as the primary interface between enterprise customers, commercial teams, and engineering, translating complex use cases into clear scope, sequencing, and delivery decisions.
  • Strengthened discovery and UX collaboration routines, improving roadmap clarity and delivery readiness.

Product Manager, User Experience

AutoScout24 · 07/2008 to 06/2012
Product role with strong UX focus at a large European online automotive marketplace.
  • Helped establish early discovery routines and UX collaboration as the organization moved toward more product-led, agile delivery.
  • Led discovery and experience work for an after-sales services area, partnering with Product Owners on service workflows and partner integrations.
  • Improved search, navigation, and key funnel flows in cross-functional teams across product, engineering, and business.
  • Co-developed mobile design standards for consistent experiences across native apps and mobile web.

Co-Founder & Product Manager

Segin (Startup) · 02/2007 to 06/2008
Early-stage founder role in a location-based B2B2C mobile services startup.
  • Co-founded the company and owned product strategy and MVP delivery from concept to pilot phase, including UX prototyping and core product decisions.
  • Secured the EXIST Founder Grant (German federal program), funding MVP development and early market validation.
  • Delivered an MVP and ran B2B pilots for proximity-based indoor interactions (GPS/Wi-Fi-based positioning).


Core Competencies


  • Platform and Product Leadership: Accountable ownership for scaling enterprise platforms with adoption and delivery outcomes, including internal platform products in regulated organizations.
  • Enterprise Customer Engagement: Discovery, workflow validation, and collaboration with customers, pre-sales, and sales in B2B SaaS.
  • Operating Model and Governance: Clear cadences, ownership, and decision forums across product, engineering, architecture, legal, and security.
  • Cross-Functional and Global Leadership: Distributed teams across Europe and Asia, aligning stakeholders around shared priorities and delivery commitments.
  • Applied AI: Pragmatic GenAI use cases in product workflows, including RAG-based guidance, within governance boundaries.

Education & Certifications


  • Dipl.-Ing. (FH), Cartography and Geo Media Technology, Munich University of Applied Sciences
  • Exchange Program, RMIT University, Melbourne
  • EXIST Founder Scholarship, German Federal Ministry of Economic Affairs and Energy
  • Executive Product Management, Silicon Valley Product Group (Marty Cagan)
  • Certified Scrum Product Owner (CSPO), Scrum Alliance
  • AI Product Management, Product Faculty
  • AI Ethics, Regulation and Compliance Programme, Oxford Saïd Business School
  • EU AI Act and High Risk AI Systems, Fraunhofer IKS
  • ISO IEC 42001 Lead Implementer (AI Management Systems), PECB (in progress)

Experience across:

Enterprise platforms in insurance and financial services (Allianz), B2B SaaS and marketing automation (Mapp/Teradata), B2C e-commerce (posterXXL), and online marketplaces (AutoScout24).

Allianz logo    posterXXL logo   Photobox logo  Mapp Digital logo  Teradata logo   AutoScout24 logo   Scout24 logo  


Certifications & Continued Learning:

AI governance and ethics (Oxford, Fraunhofer, ISO 42001), executive product management (SVPG), and agile leadership (CSPO).

Silicon Valley Product Group logo  Google and Kaggle logo representing GenAI training course  Nielsen Norman Group logo  Scrum Alliance logo Boris Gloger logo  Artop logo  Exist logo  Fraunhofer logo  Oxford Saïd Business School logo 


Contact

Munich, open to on-site, hybrid, or remote roles within Europe.
Email: [email protected]
LinkedIn: linkedin.com/in/dominikertl


Impressum / Legal Notice

Angaben gemäß § 5 DDG / Information according to § 5 DDG:
Dominik Ertl
Staltacher Str. 30A
82393 Iffeldorf
Germany

Kontakt / Contact:

Telefon / Phone: +49 (0) 179 22 02 379
E-Mail: [email protected]

Verantwortlich für den Inhalt gemäß § 18 Abs. 2 MStV / Responsible for content according to § 18 (2) MStV

Dominik Ertl
Staltacher Str. 30A
82393 Iffeldorf
Germany


Datenschutzerklärung - Privacy Policy

Diese Datenschutzerklärung informiert über Art, Umfang und Zweck der Verarbeitung personenbezogener Daten auf dieser Website gemäß Art. 13, 14 DSGVO. Hinweise zu Cookies und ähnlichen Technologien richten sich nach § 25 TDDDG.
This privacy policy provides information about the type, scope and purpose of the processing of personal data on this website in accordance with Art. 13, 14 GDPR. Information on cookies and similar technologies follows Section 25 TDDDG.

Verantwortlicher für die Datenverarbeitung - Data Controller

Dominik Ertl
Staltacher Str. 30A
82393 Iffeldorf
Deutschland / Germany

Kontakt / Contact: [email protected]

Arten der verarbeiteten Daten - Types of data collected

Diese Website verarbeitet ausschließlich für Betrieb und Sicherheit erforderliche Daten: IP-Adressen, Verbindungs- und Nutzungsdaten (z. B. HTTP-Header, User-Agent, Zeitstempel), technisch notwendige Cookies/Sicherheitskennwerte sowie Browser-Informationen.
This website processes only data necessary for operation and security: IP addresses, connection and usage data (e.g., HTTP headers, user agent, timestamps), strictly necessary cookies/security signals, and browser information.

Die vollständigen Details zu den hier stattfindenden Verarbeitungen finden sich in den nachstehenden Abschnitten. Personenbezogene Daten können vom Nutzer freiwillig bereitgestellt oder bei Nutzung dieser Website automatisch erfasst werden. Es werden keine Analyse- oder Marketing-Tools eingesetzt.
Further details on the processing carried out on this site are provided below. Personal data may be provided voluntarily by the user or collected automatically when using this website. No analytics or marketing tools are used.

Art und Ort der Datenverarbeitung - Mode and place of processing
Verarbeitungsmethoden - Methods of processing

Der Verantwortliche ergreift angemessene technische und organisatorische Maßnahmen, um unbefugten Zugriff, Offenlegung, Änderung oder Zerstörung von Daten zu verhindern. Die Verarbeitung erfolgt mittels IT-Systemen nach zweckgebundenen Verfahren.
The controller implements appropriate technical and organizational measures to prevent unauthorized access, disclosure, alteration or destruction of data. Processing is performed by IT systems following purpose-bound procedures.

Ort der Verarbeitung - Place of processing

Die Daten werden in den Betriebsstätten des Verantwortlichen und an Orten verarbeitet, an denen sich an der Verarbeitung beteiligte Dienstleister befinden.
Data is processed at the controller’s operating facilities and in locations where the service providers involved in processing are located.

Je nach Standort des Nutzers können Datenübermittlungen die Übertragung in ein anderes Land als das eigene beinhalten.
Depending on the user’s location, data transfers may involve transferring data to a country other than their own.

Hosting

Wir hosten die Inhalte unserer Website bei folgendem Anbieter:
We host the contents of our website with the following provider:

Externes Hosting - External Hosting

Diese Website wird extern gehostet. Die auf dieser Website erhobenen personenbezogenen Daten (insb. IP-Adressen, Verbindungs- und Metadaten, Nutzungsdaten) werden auf den Servern des Hosters gespeichert.
This website is externally hosted. Personal data collected on this website (in particular IP addresses, connection/metadata, usage data) is stored on the host’s servers.

Rechtsgrundlage: Art. 6 Abs. 1 lit. f DSGVO (berechtigtes Interesse an einem sicheren und zuverlässigen Betrieb).
Legal basis: Art. 6(1)(f) GDPR (legitimate interest in secure and reliable operation).

Datenübermittlungen in die USA an den Hoster erfolgen auf Grundlage der EU-Standardvertragsklauseln (SCC).
Transfers to the USA to the host are based on the EU Standard Contractual Clauses (SCC).

Den vollständigen Wortlaut der SCC können Sie hier einsehen:
Entscheidung (EU) 2021/914 – Standardvertragsklauseln You can view the full text of the SCC here:
Decision (EU) 2021/914 – Standard Contractual Clauses

Wir verwenden folgenden Hoster:
GitLab Inc.
268 Bush Street, Suite 350
San Francisco, CA 94104

Speicherdauer - Retention time

Sofern in diesem Dokument nicht anders angegeben, werden personenbezogene Daten nur so lange verarbeitet und gespeichert, wie es für die jeweiligen Zwecke erforderlich ist. Server-Logs werden in der Regel 30 Tage aufbewahrt.
Unless specified otherwise in this document, personal data is processed and stored only as long as required for the respective purposes. Server logs are generally retained for 30 days.

Zwecke der Verarbeitung - Purposes of processing

Die Daten des Nutzers werden verarbeitet, um die Website bereitzustellen, ihre Sicherheit zu gewährleisten, rechtlichen Verpflichtungen nachzukommen und Rechte des Verantwortlichen zu schützen.
User data is processed to provide the website, ensure its security, comply with legal obligations and protect the controller’s rights.

Detaillierte Informationen zur Verarbeitung - Detailed information on processing

Personenbezogene Daten werden für folgende Zwecke und unter Verwendung folgender Services verarbeitet:
Personal data is processed for the following purposes and using the following services:

Schriftarten (Web Fonts) - Fonts

Lokale Einbindung: Wir verwenden lokal gespeicherte Web Fonts. Eine Datenübertragung an externe Anbieter findet nicht statt.
Local integration: We use locally stored web fonts. No data is transmitted to external font providers.

Traffic-Optimierung und -Verteilung - Traffic optimization and distribution

Diese Art von Service ermöglicht es dieser Website, Inhalte performant auszuliefern und die Sicherheit zu erhöhen.
This type of service allows this website to deliver content efficiently and enhance security.

Cloudflare (Cloudflare Inc.)

Cloudflare ist ein CDN/Sicherheitsdienst (u.a. WAF/Bot-Management). Der gesamte Traffic kann über Cloudflare geleitet werden, wobei technisch notwendige Daten verarbeitet werden.
Cloudflare is a CDN/security service (including WAF/bot management). Traffic may be routed via Cloudflare, where strictly necessary data is processed.

Verarbeitete Daten: IP-Adresse, HTTP-Header, Request-Metadaten, Sicherheits-/Threat-Signale (z. B. für Bot-Erkennung).
Processed data: IP address, HTTP headers, request metadata, security/threat signals (e.g., for bot detection).

Verarbeitungsort: u.a. USA – Cloudflare ist nach dem EU-US Data Privacy Framework (DPF) zertifiziert.
Datenschutzerklärung Place of processing: including the USA – Cloudflare is certified under the EU-US Data Privacy Framework Participant.
Privacy Policy

Cookies und Tracking-Technologien - Cookies and Tracking

Es werden ausschließlich technisch notwendige Cookies/Mechanismen eingesetzt (z. B. durch Cloudflare für Sicherheit/Lastverteilung). Eine Einwilligung ist hierfür nicht erforderlich (§ 25 Abs. 2 Nr. 2 TDDDG). Es kommen keine Analyse- oder Marketing-Cookies zum Einsatz.
Only strictly necessary cookies/mechanisms are used (e.g., Cloudflare for security/load balancing). No consent is required for these (Section 25(2) No. 2 TDDDG). No analytics or marketing cookies are used.

Sie können Browser-Cookies jederzeit über Ihre Browsereinstellungen löschen/blockieren. Dies kann die Funktionsfähigkeit der Website beeinträchtigen.
You can delete/block cookies in your browser settings at any time. This may affect the functionality of the site.

Weitere Informationen für Nutzer - Further information for users
Rechtsgrundlage der Verarbeitung - Legal basis of processing

Der Verantwortliche kann personenbezogene Daten verarbeiten, wenn einer der folgenden Punkte zutrifft:
The controller may process personal data if one of the following applies:

• Berechtigtes Interesse an sicherem und funktionsfähigem Betrieb (Art. 6 Abs. 1 lit. f DSGVO)
• Vertragliche/kommunikative Erfordernisse, wenn Sie uns kontaktieren (Art. 6 Abs. 1 lit. b/f DSGVO)
• Unbedingt erforderliche Endgerätezugriffe (§ 25 Abs. 2 Nr. 2 TDDDG)
• Legitimate interests in secure and functional operation (Art. 6(1)(f) GDPR)
• Contract/communication needs when you contact us (Art. 6(1)(b)/(f) GDPR)
• Strictly necessary access to terminal equipment (Section 25(2) No. 2 TDDDG)

Rechte der Nutzer nach der DSGVO - User rights under GDPR

Nutzer können bestimmte Rechte bezüglich ihrer Daten ausüben:
Users may exercise certain rights regarding their data:

• Auskunft (Art. 15) – Access (Art. 15)
• Berichtigung (Art. 16) – Rectification (Art. 16)
• Löschung (Art. 17) – Erasure (Art. 17)
• Einschränkung (Art. 18) – Restriction (Art. 18)
• Datenübertragbarkeit (Art. 20) – Portability (Art. 20)
• Widerspruch (Art. 21) – Objection (Art. 21)
• Beschwerde bei einer Aufsichtsbehörde (Art. 77) – Complaint to a supervisory authority (Art. 77)

Widerruf von Einwilligungen - Withdrawal of consent

Soweit Verarbeitungen auf Einwilligung beruhen (z. B. bei freiwilliger Kontaktaufnahme), kann diese jederzeit mit Wirkung für die Zukunft widerrufen werden.
Where processing is based on consent (e.g., voluntary contact), you may withdraw it at any time with future effect.

Ausübung der Rechte - How to exercise these rights

Anfragen zu Ihren Rechten können Sie über die oben genannten Kontaktdaten an uns richten. Solche Anfragen sind kostenfrei und werden unverzüglich, spätestens innerhalb eines Monats beantwortet.
Requests regarding your rights can be sent using the contact details above. Such requests are free of charge and will be answered without undue delay and within one month.

Weitere Informationen - Additional information
Keine automatisierte Entscheidungsfindung - No automated decision-making

Es findet keine automatisierte Entscheidungsfindung einschließlich Profiling im Sinne des Art. 22 DSGVO statt.
No automated decision-making including profiling within the meaning of Art. 22 GDPR takes place.

Systemprotokolle und Wartung - System logs and maintenance

Zu Betriebs- und Wartungszwecken können diese Website und eingesetzte Dienste Protokolldateien führen, die Interaktionen mit der Website erfassen (z. B. IP-Adresse, Zeitstempel).
For operational and maintenance purposes, this website and used services may maintain logs recording interactions with the website (e.g., IP address, timestamps).

Kontakt für Datenschutzfragen - Contact for data protection questions

Bei Fragen zum Datenschutz wenden Sie sich an: [email protected]
For data protection questions, please contact: [email protected]

Aufsichtsbehörde - Supervisory Authority

Bayerisches Landesamt für Datenschutzaufsicht
Promenade 18
91522 Ansbach
Deutschland / Germany

Änderungen dieser Datenschutzerklärung - Changes to this privacy policy

Wir behalten uns vor, diese Datenschutzerklärung anzupassen, wenn sich Rechtslage, Dienste oder Verarbeitungen ändern. Bei wesentlichen Änderungen informieren wir auf dieser Seite.
We may update this policy if laws, services or processing activities change. Material changes will be announced on this page.

Definitionen - Definitions
Personenbezogene Daten - Personal Data

Alle Informationen, die sich auf eine identifizierte oder identifizierbare natürliche Person beziehen.
Any information relating to an identified or identifiable natural person.

Nutzungsdaten - Usage Data

Informationen, die automatisch durch diese Website gesammelt werden, einschließlich IP-Adressen, Browser-Informationen, Zugriffszeiten und technische Parameter.
Information collected automatically through this website, including IP addresses, browser information, access times and technical parameters.

Nutzer - User

Die Person, die diese Website nutzt und, sofern nicht anders angegeben, mit der betroffenen Person übereinstimmt.
The individual using this website who, unless otherwise specified, coincides with the data subject.

Verantwortlicher - Data Controller

Die natürliche oder juristische Person, die allein oder gemeinsam mit anderen die Zwecke und Mittel der Verarbeitung personenbezogener Daten bestimmt.
The natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.

Cookie

Cookies sind kleine Datensätze, die im Browser des Nutzers gespeichert werden; hier ausschließlich für unbedingt erforderliche Sicherheits-/Funktionszwecke.
Cookies are small data files stored in the user’s browser; here used solely for strictly necessary security/functional purposes.


Rechtliche Informationen - Legal information

Diese Datenschutzerklärung bezieht sich ausschließlich auf diese Website, sofern nicht anders angegeben.
This privacy policy relates solely to this website, unless otherwise stated.

Stand / Last updated: Januar 29, 2026

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