Dominik Ertl

Head of Product | B2B SaaS & Enterprise Platforms

Senior product leader with end-to-end ownership of B2B SaaS products and enterprise platforms.
Focused on turning complex requirements into shipped products, earned adoption, and measurable business contribution. Experience across insurance, marketing technology, e-commerce, and automotive marketplaces.

Based in Munich, Germany. Open to onsite or hybrid roles in the Munich region, and to hybrid or remote roles across Germany and Europe.

Profile

Seven years in enterprise SaaS with direct customer, pre-sales, and sales engagement, followed by five years leading a shared platform used across 20+ markets to build customer-facing applications serving 100M+ end customers at Allianz.

I have worked on both sides of enterprise adoption: building products enterprises buy, and building shared platform capabilities teams actually adopt and use at scale.

Open to Head of Product and Director level roles in B2B SaaS and enterprise platforms, where delivery, adoption, and trust matter as much as the technology.
Contact: [email protected].

What I own as a product leader

Product direction, prioritization, and roadmap ownership.
Clear trade offs across customer impact, delivery, reliability, and stakeholder alignment.
Turning complex requirements into shippable scope, sequencing work across teams and markets.
Rollout readiness, onboarding, and adoption outcomes, not just feature delivery.
Accountability from problem framing through delivery and real world use.

Selected outcomes

Grew a shared platform from early pilots to the standard frontend foundation across 20+ markets and multiple autonomous business units within four years, earning adoption through demonstrated value, not mandate.
Reduced duplication and rework across markets by establishing reusable building blocks, integration patterns, and rollout playbooks that became the default for adopting teams.
Improved conversion through experiment-led prioritization while modernizing a live e-commerce platform (€70M revenue) during post-acquisition integration under private-equity ownership.
Built and ran structured enterprise customer discovery with pre-sales and sales, directly informing roadmap decisions and supporting key deals in the expansion toward enterprise segments.

Experience

Head of Product, Enterprise Platform

Allianz Technology · Munich · 09/2020 to 12/2025
Accountable for product and UX of a shared frontend experience platform (design system, components, standards) used across 20+ markets to build customer-facing B2C and B2B applications faster and more consistently, serving 100M+ end customers.

Grew the platform from early pilots to the standard frontend foundation across 20+ markets and multiple autonomous business units within four years. Adoption was earned through demonstrated value, onboarding, and clear service expectations, not through mandate. Stayed closely involved in discovery and adoption reviews throughout.
Owned platform roadmap and prioritization for core shared capabilities, making explicit build, defer, and stop decisions. Secured a funding model that aligned investment with adoption and removed friction for adopting teams.
Reduced duplication and rework across markets by establishing reusable building blocks, integration patterns, and rollout playbooks that became the default for adopting teams.
Enabled teams to ship under GDPR and DORA through alignment with Engineering, Enterprise Architecture, Legal, and Information Security, removing blockers and keeping delivery moving instead of adding process.
Led a distributed cross-functional product, UX, and platform organization of around 30 contributors across Europe and Asia, with budget responsibility in the low seven-figure range, in close partnership with engineering leadership.
Introduced a joint product operating model (quarterly planning, shared OKRs, demand prioritization) across product and engineering, replacing ad-hoc coordination.
Shipped GenAI capabilities for the platform, including RAG-based onboarding and asset discovery, improving findability and reducing time to first use for adopting teams.

Vice President Product

posterXXL / Photobox Group · Munich · 04/2019 to 07/2020
End-to-end product ownership for a high-volume B2C e-commerce platform across multiple European markets (approx. 200 employees, €70M revenue), accountable for roadmap, prioritization, and commercial outcomes under private-equity ownership.

Led a cross-functional product organization (11 contributors across Product, UX, Analytics, and Research), establishing clear ownership and decision routines where previously responsibilities were distributed informally.
Introduced experiment-led prioritization (A/B testing, funnel analysis) to a team that had relied on opinion-based roadmapping, improving conversion while cutting investment in low-performing initiatives.
Drove the product side of platform modernization during post-acquisition integration, aligning legacy capabilities with group-wide standards while keeping day-to-day operations and revenue stable.

Senior Product Manager (Team Lead)

Mapp (formerly Teradata) · Munich · 07/2012 to 03/2019
Product lead for core modules of an enterprise B2B marketing automation SaaS during the multi-year evolution from an on-prem, email-focused system into a scalable multi-channel marketing cloud with first-party data and audience activation capabilities.

Owned product definition, prioritization, and delivery for core enterprise modules in close partnership with engineering across a seven-year tenure.
Built and ran structured enterprise discovery with pre-sales and sales (customer panels, solution workshops, on-site sessions), serving as the primary product interface for enterprise customers and translating requirements into roadmap decisions, delivery scope, and deal support.
Contributed to packaging, positioning, and commercial term discussions as the product moved into upper mid-market and enterprise segments, connecting product capabilities to revenue expansion.
Partnered with engineering on scope, sequencing, and rollout as the platform evolved from a monolith toward a more modular, service-oriented architecture, improving release predictability and reducing cross-team dependencies.

Product Manager, User Experience

AutoScout24 · Munich · 07/2008 to 06/2012
Product role focused on discovery and UX improvements across core marketplace funnels and an after-sales services area at one of Europe's largest automotive marketplaces.

Owned discovery and optimization of high-traffic marketplace funnels (search, navigation, listing, conversion) and an after-sales services area, partnering with Product Owners on service workflows and partner integrations.
Co-established structured discovery and UX collaboration routines as the organization transitioned to product-led, agile delivery.
Contributed to early mobile experience standards to ensure consistent interaction patterns across native apps and mobile web.

Co-Founder & Product Manager

Segin (Startup) · Munich · 02/2007 to 06/2008
Co-founded a location-based mobile services startup with end-to-end ownership from concept to MVP and pilot rollout, including product strategy, UX prototyping, and core product decisions.

Secured the EXIST Founder Scholarship (German Federal Ministry), funding MVP development and early market validation.
Delivered a working MVP and ran two B2B pilots for proximity-based indoor interactions, iterating scope based on real usage and partner feedback.

Core Competencies

Platform and product ownership: Accountable for roadmap, prioritization, and adoption of shared platform capabilities and core SaaS modules, with clear build, defer, and stop decisions. Evaluated and scoped GenAI capabilities for enterprise product contexts, deploying where they measurably improved workflows and adoption.
Commercial product leadership: Direct enterprise customer discovery with pre-sales and sales, shaping roadmap priorities, supporting key deals, and contributing to packaging and positioning decisions.
Delivery in complex stakeholder environments: Shipping reliably by aligning with Engineering, Architecture, Legal, and Information Security, removing blockers instead of adding process.
Cross-functional leadership at scale: Leading distributed product organizations (up to 30 contributors, seven-figure budgets) across multiple geographies, with clear ownership and decision accountability.

Education & Certifications

Dipl.-Ing. (FH), Cartography and Geo Media Technology, Munich University of Applied Sciences
Exchange Semester, RMIT University, Melbourne
EXIST Founder Scholarship, (German Federal Government)
Executive Product Management, Silicon Valley Product Group (SVPG, Marty Cagan)
Certified Scrum Product Owner (CSPO), Scrum Alliance
AI Product Management, Product Faculty
AI Ethics, Regulation and Compliance Programme, Oxford Saïd Business School
EU AI Act and High Risk AI Systems, Fraunhofer IKS

Experience across:

Allianz (enterprise platform), Mapp and Teradata (B2B SaaS), posterXXL (B2C e-commerce), AutoScout24 (marketplace). Selected experience:

Certifications & Continued Learning:

Executive product leadership (SVPG), agile product fundamentals (CSPO), and structured governance training for responsible AI use in products (Oxford, Fraunhofer, ISO IEC 42001, in progress).

Contact

Based in Munich, Germany. Open to onsite or hybrid roles in the Munich region, and to hybrid or remote roles across Germany and Europe.
Email: [email protected]
LinkedIn: linkedin.com/in/dominikertl

Datenschutzerklärung - Privacy Policy

Diese Datenschutzerklärung informiert über Art, Umfang und Zweck der Verarbeitung personenbezogener Daten auf dieser Website gemäß Art. 13, 14 DSGVO. Hinweise zu Cookies und ähnlichen Technologien richten sich nach § 25 TDDDG.
This privacy policy provides information about the type, scope and purpose of the processing of personal data on this website in accordance with Art. 13, 14 GDPR. Information on cookies and similar technologies follows Section 25 TDDDG.

Verantwortlicher für die Datenverarbeitung - Data Controller

Dominik Ertl
Staltacher Str. 30A
82393 Iffeldorf
Deutschland / Germany

Kontakt / Contact: [email protected]

Arten der verarbeiteten Daten - Types of data collected

Diese Website verarbeitet ausschließlich für Betrieb und Sicherheit erforderliche Daten: IP-Adressen, Verbindungs- und Nutzungsdaten (z. B. HTTP-Header, User-Agent, Zeitstempel), technisch notwendige Cookies/Sicherheitskennwerte sowie Browser-Informationen.
This website processes only data necessary for operation and security: IP addresses, connection and usage data (e.g., HTTP headers, user agent, timestamps), strictly necessary cookies/security signals, and browser information.

Die vollständigen Details zu den hier stattfindenden Verarbeitungen finden sich in den nachstehenden Abschnitten. Personenbezogene Daten können vom Nutzer freiwillig bereitgestellt oder bei Nutzung dieser Website automatisch erfasst werden. Es werden keine Analyse- oder Marketing-Tools eingesetzt.
Further details on the processing carried out on this site are provided below. Personal data may be provided voluntarily by the user or collected automatically when using this website. No analytics or marketing tools are used.

Art und Ort der Datenverarbeitung - Mode and place of processing

Verarbeitungsmethoden - Methods of processing

Der Verantwortliche ergreift angemessene technische und organisatorische Maßnahmen, um unbefugten Zugriff, Offenlegung, Änderung oder Zerstörung von Daten zu verhindern. Die Verarbeitung erfolgt mittels IT-Systemen nach zweckgebundenen Verfahren.
The controller implements appropriate technical and organizational measures to prevent unauthorized access, disclosure, alteration or destruction of data. Processing is performed by IT systems following purpose-bound procedures.

Ort der Verarbeitung - Place of processing

Die Daten werden in den Betriebsstätten des Verantwortlichen und an Orten verarbeitet, an denen sich an der Verarbeitung beteiligte Dienstleister befinden.
Data is processed at the controller’s operating facilities and in locations where the service providers involved in processing are located.

Je nach Standort des Nutzers können Datenübermittlungen die Übertragung in ein anderes Land als das eigene beinhalten.
Depending on the user’s location, data transfers may involve transferring data to a country other than their own.

Hosting

Wir hosten die Inhalte unserer Website bei folgendem Anbieter:
We host the contents of our website with the following provider:

Externes Hosting - External Hosting

Diese Website wird extern gehostet. Die auf dieser Website erhobenen personenbezogenen Daten (insb. IP-Adressen, Verbindungs- und Metadaten, Nutzungsdaten) werden auf den Servern des Hosters gespeichert.
This website is externally hosted. Personal data collected on this website (in particular IP addresses, connection/metadata, usage data) is stored on the host’s servers.

Rechtsgrundlage: Art. 6 Abs. 1 lit. f DSGVO (berechtigtes Interesse an einem sicheren und zuverlässigen Betrieb).
Legal basis: Art. 6(1)(f) GDPR (legitimate interest in secure and reliable operation).

Datenübermittlungen in die USA an den Hoster erfolgen auf Grundlage der EU-Standardvertragsklauseln (SCC).
Transfers to the USA to the host are based on the EU Standard Contractual Clauses (SCC).

Den vollständigen Wortlaut der SCC können Sie hier einsehen:
Entscheidung (EU) 2021/914 – Standardvertragsklauseln You can view the full text of the SCC here:
Decision (EU) 2021/914 – Standard Contractual Clauses

Wir verwenden folgenden Hoster:
GitLab Inc.
268 Bush Street, Suite 350
San Francisco, CA 94104

Speicherdauer - Retention time

Sofern in diesem Dokument nicht anders angegeben, werden personenbezogene Daten nur so lange verarbeitet und gespeichert, wie es für die jeweiligen Zwecke erforderlich ist. Server-Logs werden in der Regel 30 Tage aufbewahrt.
Unless specified otherwise in this document, personal data is processed and stored only as long as required for the respective purposes. Server logs are generally retained for 30 days.

Zwecke der Verarbeitung - Purposes of processing

Die Daten des Nutzers werden verarbeitet, um die Website bereitzustellen, ihre Sicherheit zu gewährleisten, rechtlichen Verpflichtungen nachzukommen und Rechte des Verantwortlichen zu schützen.
User data is processed to provide the website, ensure its security, comply with legal obligations and protect the controller’s rights.

Detaillierte Informationen zur Verarbeitung - Detailed information on processing

Personenbezogene Daten werden für folgende Zwecke und unter Verwendung folgender Services verarbeitet:
Personal data is processed for the following purposes and using the following services:

Schriftarten (Web Fonts) - Fonts

Lokale Einbindung: Wir verwenden lokal gespeicherte Web Fonts. Eine Datenübertragung an externe Anbieter findet nicht statt.
Local integration: We use locally stored web fonts. No data is transmitted to external font providers.

Traffic-Optimierung und -Verteilung - Traffic optimization and distribution

Diese Art von Service ermöglicht es dieser Website, Inhalte performant auszuliefern und die Sicherheit zu erhöhen.
This type of service allows this website to deliver content efficiently and enhance security.

Cloudflare (Cloudflare Inc.)

Cloudflare ist ein CDN/Sicherheitsdienst (u.a. WAF/Bot-Management). Der gesamte Traffic kann über Cloudflare geleitet werden, wobei technisch notwendige Daten verarbeitet werden.
Cloudflare is a CDN/security service (including WAF/bot management). Traffic may be routed via Cloudflare, where strictly necessary data is processed.

Verarbeitete Daten: IP-Adresse, HTTP-Header, Request-Metadaten, Sicherheits-/Threat-Signale (z. B. für Bot-Erkennung).
Processed data: IP address, HTTP headers, request metadata, security/threat signals (e.g., for bot detection).

Verarbeitungsort: u.a. USA – Cloudflare ist nach dem EU-US Data Privacy Framework (DPF) zertifiziert.
Datenschutzerklärung Place of processing: including the USA – Cloudflare is certified under the EU-US Data Privacy Framework Participant.
Privacy Policy

Cookies und Tracking-Technologien - Cookies and Tracking

Es werden ausschließlich technisch notwendige Cookies/Mechanismen eingesetzt (z. B. durch Cloudflare für Sicherheit/Lastverteilung). Eine Einwilligung ist hierfür nicht erforderlich (§ 25 Abs. 2 Nr. 2 TDDDG). Es kommen keine Analyse- oder Marketing-Cookies zum Einsatz.
Only strictly necessary cookies/mechanisms are used (e.g., Cloudflare for security/load balancing). No consent is required for these (Section 25(2) No. 2 TDDDG). No analytics or marketing cookies are used.

Sie können Browser-Cookies jederzeit über Ihre Browsereinstellungen löschen/blockieren. Dies kann die Funktionsfähigkeit der Website beeinträchtigen.
You can delete/block cookies in your browser settings at any time. This may affect the functionality of the site.

Weitere Informationen für Nutzer - Further information for users

Rechtsgrundlage der Verarbeitung - Legal basis of processing

Der Verantwortliche kann personenbezogene Daten verarbeiten, wenn einer der folgenden Punkte zutrifft:
The controller may process personal data if one of the following applies:

• Berechtigtes Interesse an sicherem und funktionsfähigem Betrieb (Art. 6 Abs. 1 lit. f DSGVO)
• Vertragliche/kommunikative Erfordernisse, wenn Sie uns kontaktieren (Art. 6 Abs. 1 lit. b/f DSGVO)
• Unbedingt erforderliche Endgerätezugriffe (§ 25 Abs. 2 Nr. 2 TDDDG)
• Legitimate interests in secure and functional operation (Art. 6(1)(f) GDPR)
• Contract/communication needs when you contact us (Art. 6(1)(b)/(f) GDPR)
• Strictly necessary access to terminal equipment (Section 25(2) No. 2 TDDDG)

Rechte der Nutzer nach der DSGVO - User rights under GDPR

Nutzer können bestimmte Rechte bezüglich ihrer Daten ausüben:
Users may exercise certain rights regarding their data:

• Auskunft (Art. 15) – Access (Art. 15)
• Berichtigung (Art. 16) – Rectification (Art. 16)
• Löschung (Art. 17) – Erasure (Art. 17)
• Einschränkung (Art. 18) – Restriction (Art. 18)
• Datenübertragbarkeit (Art. 20) – Portability (Art. 20)
• Widerspruch (Art. 21) – Objection (Art. 21)
• Beschwerde bei einer Aufsichtsbehörde (Art. 77) – Complaint to a supervisory authority (Art. 77)

Widerruf von Einwilligungen - Withdrawal of consent

Soweit Verarbeitungen auf Einwilligung beruhen (z. B. bei freiwilliger Kontaktaufnahme), kann diese jederzeit mit Wirkung für die Zukunft widerrufen werden.
Where processing is based on consent (e.g., voluntary contact), you may withdraw it at any time with future effect.

Ausübung der Rechte - How to exercise these rights

Anfragen zu Ihren Rechten können Sie über die oben genannten Kontaktdaten an uns richten. Solche Anfragen sind kostenfrei und werden unverzüglich, spätestens innerhalb eines Monats beantwortet.
Requests regarding your rights can be sent using the contact details above. Such requests are free of charge and will be answered without undue delay and within one month.

Weitere Informationen - Additional information

Keine automatisierte Entscheidungsfindung - No automated decision-making

Es findet keine automatisierte Entscheidungsfindung einschließlich Profiling im Sinne des Art. 22 DSGVO statt.
No automated decision-making including profiling within the meaning of Art. 22 GDPR takes place.

Systemprotokolle und Wartung - System logs and maintenance

Zu Betriebs- und Wartungszwecken können diese Website und eingesetzte Dienste Protokolldateien führen, die Interaktionen mit der Website erfassen (z. B. IP-Adresse, Zeitstempel).
For operational and maintenance purposes, this website and used services may maintain logs recording interactions with the website (e.g., IP address, timestamps).

Kontakt für Datenschutzfragen - Contact for data protection questions

Bei Fragen zum Datenschutz wenden Sie sich an: [email protected]
For data protection questions, please contact: [email protected]

Aufsichtsbehörde - Supervisory Authority

Bayerisches Landesamt für Datenschutzaufsicht
Promenade 18
91522 Ansbach
Deutschland / Germany

Änderungen dieser Datenschutzerklärung - Changes to this privacy policy

Wir behalten uns vor, diese Datenschutzerklärung anzupassen, wenn sich Rechtslage, Dienste oder Verarbeitungen ändern. Bei wesentlichen Änderungen informieren wir auf dieser Seite.
We may update this policy if laws, services or processing activities change. Material changes will be announced on this page.

Definitionen - Definitions

Personenbezogene Daten - Personal Data

Alle Informationen, die sich auf eine identifizierte oder identifizierbare natürliche Person beziehen.
Any information relating to an identified or identifiable natural person.

Nutzungsdaten - Usage Data

Informationen, die automatisch durch diese Website gesammelt werden, einschließlich IP-Adressen, Browser-Informationen, Zugriffszeiten und technische Parameter.
Information collected automatically through this website, including IP addresses, browser information, access times and technical parameters.

Nutzer - User

Die Person, die diese Website nutzt und, sofern nicht anders angegeben, mit der betroffenen Person übereinstimmt.
The individual using this website who, unless otherwise specified, coincides with the data subject.

Verantwortlicher - Data Controller

Die natürliche oder juristische Person, die allein oder gemeinsam mit anderen die Zwecke und Mittel der Verarbeitung personenbezogener Daten bestimmt.
The natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.

Cookie

Cookies sind kleine Datensätze, die im Browser des Nutzers gespeichert werden; hier ausschließlich für unbedingt erforderliche Sicherheits-/Funktionszwecke.
Cookies are small data files stored in the user’s browser; here used solely for strictly necessary security/functional purposes.

Rechtliche Informationen - Legal information

Diese Datenschutzerklärung bezieht sich ausschließlich auf diese Website, sofern nicht anders angegeben.
This privacy policy relates solely to this website, unless otherwise stated.

Stand / Last updated: 24. Februar, 2026