Dominik Ertl

Head of Product | B2B SaaS & Enterprise Platforms | Delivery & Adoption | Regulated Industries

I build and scale B2B SaaS and enterprise platforms in regulated industries, with accountable ownership for prioritization, delivery, and adoption. My focus is turning complex requirements into shipped outcomes, while meeting governance and compliance standards.

Based in Munich, Germany. Open to onsite or hybrid roles in the Munich region, and to hybrid or remote roles across Germany and Europe.

Profile

I combine seven years of hands on enterprise SaaS product leadership, working directly with customers, pre-sales, and sales teams, with more than five years owning a shared frontend experience platform in a highly regulated global organization.

I have worked on both sides of enterprise adoption. Building products enterprises buy, and building shared platform capabilities teams actually adopt and use at scale.

I am open to Head of Product and Director level roles in B2B SaaS and enterprise platforms in regulated industries, where delivery, adoption, and trust matter as much as the technology.
Contact: [email protected].

What I own as a product leader

Product direction, prioritization, and roadmap ownership
Clear trade offs across customer impact, delivery, reliability, and compliance needs
Turning complex requirements into shippable scope, sequencing work across teams and markets
Rollout readiness, onboarding, and adoption outcomes, not just feature delivery
Accountability from problem framing through delivery and real world use

Selected outcomes

Earned platform adoption across autonomous business units through clear ownership, onboarding, and value delivery, not mandate
Improved delivery reliability by standardizing interfaces, integration patterns, and rollout playbooks, reducing duplication and rework
Helped shorten design and frontend delivery cycles in regulated environments through reusable building blocks and shared standards
Improved conversion and revenue through experiment led prioritization while modernizing a live e-commerce platform during post-acquisition integration

Experience

Head of Product, Enterprise Platform

Allianz Technology · Munich · 09/2020 to 12/2025
Accountable for product and UX of a shared frontend experience platform (design system, components, standards) used across 20+ markets to ship customer-facing B2C and B2B applications faster and more consistently, reaching 100M+ end customers

Accountable for product and UX of a shared frontend experience platform (design system, components, standards) used across 20+ markets to ship customer-facing B2C and B2B applications faster and more consistently, reaching 100M+ end customers.
Owned platform roadmap and prioritization for core shared capabilities and standards, making explicit build, defer, and stop decisions and defining clear service expectations for adopting teams.
Scaled adoption from early pilots to broad usage across autonomous business units by treating the platform as a product with clear ownership, onboarding, documentation, and support, not mandated infrastructure.
Improved delivery reliability for adopting teams through reusable building blocks, integration patterns, and rollout playbooks, reducing duplication and rework across markets.
Enabled teams to ship under GDPR and DORA through tight alignment with Engineering, Enterprise Architecture, Legal, and Information Security, removing blockers and keeping delivery moving, not adding process.
Led a distributed cross-functional product, UX, and platform organization of around 30 contributors across Europe and Asia with budget responsibility in the low seven-figure range, in close partnership with engineering leadership.
Used GenAI pragmatically in a small number of discovery efforts where it improved onboarding and asset findability, with clear scope and fit checks before scaling.

Vice President Product

posterXXL / Photobox Group · Munich · 04/2019 to 07/2020
End-to-end product ownership for a high-volume B2C e-commerce platform across multiple European markets, accountable for roadmap, prioritization, and commercial outcomes in a live business.

Led a cross-functional product team across Product Management, UX, Analytics, and Research, setting clear ownership, decision routines, and delivery focus.
Moved the org toward experiment-led prioritization (A/B testing, funnel analysis), improving conversion while cutting low-value work.
Drove the product side of platform modernization during post-acquisition integration, aligning legacy capabilities with group standards while keeping day-to-day delivery stable.

Senior Product Manager (Team Lead)

Mapp (formerly Teradata) · Munich · 07/2012 to 03/2019
Product lead for core modules of a B2B marketing automation SaaS during the transition from an on-prem, email-focused system to a scalable multi-channel marketing cloud.

Owned product definition, prioritization, and delivery for high-usage enterprise modules in close partnership with engineering as the platform evolved from a monolith toward a more modular, service-oriented architecture.
Led enterprise customer discovery with pre-sales and sales (customer panels, solution workshops, on-site sessions), shaping roadmap priorities and supporting key deals.
Served as the main product interface for enterprise customers and commercial teams, translating requirements into clear product decisions, scope, and rollout plans.
Strengthened discovery and UX collaboration routines to improve roadmap clarity and delivery readiness.

Product Manager, User Experience

AutoScout24 · Munich · 07/2008 to 06/2012
Product role focused on discovery and UX improvements across both core marketplace funnels and an after-sales services domain at a large European automotive marketplace

Owned discovery and optimization of high-traffic journeys across search, listing, navigation, and conversion funnels in cross-functional teams with product, engineering, and business stakeholders.
Led experience work for an after-sales services area, partnering with Product Owners on service workflows and third-party partner integrations.
Helped establish early discovery and UX collaboration routines as the organization scaled product-led, agile delivery.
Co-developed early mobile experience standards to keep interaction patterns consistent across native apps and mobile web.

Co-Founder & Product Manager

Segin (Startup) · Munich · 02/2007 to 06/2008
Co-founded a location-based B2B2C mobile services startup with end-to-end ownership from concept to MVP and pilot rollout, including product scope and UX prototyping.

Defined merchant and end-user workflows, secured pilot partners, and iterated the product based on real usage and field feedback.
Secured the EXIST Founder Scholarship (German Federal Ministry), funding MVP development and structured market validation.
Delivered a working MVP and ran B2B pilots for proximity-based indoor interactions using GPS and Wi-Fi positioning.

Core Competencies

B2B SaaS and Platform Leadership: Accountable ownership for building and scaling B2B SaaS and enterprise platforms, with delivery reliability and adoption as the outcome.
Enterprise Customer Work: Hands-on discovery and workflow validation with enterprise customers, plus close partnership with pre-sales and sales to connect roadmap decisions to commercial impact.
Execution in Regulated Environments: Shipping in complex settings while working effectively with Architecture, Legal, and Information Security under GDPR and DORA, removing blockers, not adding process.
Cross-Functional Leadership at Scale: Leading distributed product teams across Europe and Asia, aligning stakeholders on priorities, dependencies, and delivery commitments.
Applied GenAI: Pragmatic use of GenAI where it improves workflows, decision quality, or efficiency, focused on measurable value rather than standalone experimentation.

Education & Certifications

Dipl.-Ing. (FH), Cartography and Geo Media Technology, Munich University of Applied Sciences
Exchange Semester, RMIT University, Melbourne
EXIST Founder Scholarship, (German Federal Government)
Executive Product Management, Silicon Valley Product Group (SVPG, Marty Cagan)
Certified Scrum Product Owner (CSPO), Scrum Alliance
AI Product Management, Product Faculty
AI Ethics, Regulation and Compliance Programme, Oxford Saïd Business School
EU AI Act and High Risk AI Systems, Fraunhofer IKS
ISO IEC 42001 Lead Implementer (AI Management Systems), PECB (in progress)

Experience across:

Allianz (enterprise platform), Mapp and Teradata (B2B SaaS), posterXXL (B2C e-commerce), AutoScout24 (marketplace). Selected experience:

Certifications & Continued Learning:

Executive product leadership (SVPG), agile product fundamentals (CSPO), and structured governance training for responsible AI use in products (Oxford, Fraunhofer, ISO IEC 42001, in progress).

Contact

Based in Munich, Germany. Open to onsite or hybrid roles in the Munich region, and to hybrid or remote roles across Germany and Europe.
Email: [email protected]
LinkedIn: linkedin.com/in/dominikertl

Datenschutzerklärung - Privacy Policy

Diese Datenschutzerklärung informiert über Art, Umfang und Zweck der Verarbeitung personenbezogener Daten auf dieser Website gemäß Art. 13, 14 DSGVO. Hinweise zu Cookies und ähnlichen Technologien richten sich nach § 25 TDDDG.
This privacy policy provides information about the type, scope and purpose of the processing of personal data on this website in accordance with Art. 13, 14 GDPR. Information on cookies and similar technologies follows Section 25 TDDDG.

Verantwortlicher für die Datenverarbeitung - Data Controller

Dominik Ertl
Staltacher Str. 30A
82393 Iffeldorf
Deutschland / Germany

Kontakt / Contact: [email protected]

Arten der verarbeiteten Daten - Types of data collected

Diese Website verarbeitet ausschließlich für Betrieb und Sicherheit erforderliche Daten: IP-Adressen, Verbindungs- und Nutzungsdaten (z. B. HTTP-Header, User-Agent, Zeitstempel), technisch notwendige Cookies/Sicherheitskennwerte sowie Browser-Informationen.
This website processes only data necessary for operation and security: IP addresses, connection and usage data (e.g., HTTP headers, user agent, timestamps), strictly necessary cookies/security signals, and browser information.

Die vollständigen Details zu den hier stattfindenden Verarbeitungen finden sich in den nachstehenden Abschnitten. Personenbezogene Daten können vom Nutzer freiwillig bereitgestellt oder bei Nutzung dieser Website automatisch erfasst werden. Es werden keine Analyse- oder Marketing-Tools eingesetzt.
Further details on the processing carried out on this site are provided below. Personal data may be provided voluntarily by the user or collected automatically when using this website. No analytics or marketing tools are used.

Art und Ort der Datenverarbeitung - Mode and place of processing

Verarbeitungsmethoden - Methods of processing

Der Verantwortliche ergreift angemessene technische und organisatorische Maßnahmen, um unbefugten Zugriff, Offenlegung, Änderung oder Zerstörung von Daten zu verhindern. Die Verarbeitung erfolgt mittels IT-Systemen nach zweckgebundenen Verfahren.
The controller implements appropriate technical and organizational measures to prevent unauthorized access, disclosure, alteration or destruction of data. Processing is performed by IT systems following purpose-bound procedures.

Ort der Verarbeitung - Place of processing

Die Daten werden in den Betriebsstätten des Verantwortlichen und an Orten verarbeitet, an denen sich an der Verarbeitung beteiligte Dienstleister befinden.
Data is processed at the controller’s operating facilities and in locations where the service providers involved in processing are located.

Je nach Standort des Nutzers können Datenübermittlungen die Übertragung in ein anderes Land als das eigene beinhalten.
Depending on the user’s location, data transfers may involve transferring data to a country other than their own.

Hosting

Wir hosten die Inhalte unserer Website bei folgendem Anbieter:
We host the contents of our website with the following provider:

Externes Hosting - External Hosting

Diese Website wird extern gehostet. Die auf dieser Website erhobenen personenbezogenen Daten (insb. IP-Adressen, Verbindungs- und Metadaten, Nutzungsdaten) werden auf den Servern des Hosters gespeichert.
This website is externally hosted. Personal data collected on this website (in particular IP addresses, connection/metadata, usage data) is stored on the host’s servers.

Rechtsgrundlage: Art. 6 Abs. 1 lit. f DSGVO (berechtigtes Interesse an einem sicheren und zuverlässigen Betrieb).
Legal basis: Art. 6(1)(f) GDPR (legitimate interest in secure and reliable operation).

Datenübermittlungen in die USA an den Hoster erfolgen auf Grundlage der EU-Standardvertragsklauseln (SCC).
Transfers to the USA to the host are based on the EU Standard Contractual Clauses (SCC).

Den vollständigen Wortlaut der SCC können Sie hier einsehen:
Entscheidung (EU) 2021/914 – Standardvertragsklauseln You can view the full text of the SCC here:
Decision (EU) 2021/914 – Standard Contractual Clauses

Wir verwenden folgenden Hoster:
GitLab Inc.
268 Bush Street, Suite 350
San Francisco, CA 94104

Speicherdauer - Retention time

Sofern in diesem Dokument nicht anders angegeben, werden personenbezogene Daten nur so lange verarbeitet und gespeichert, wie es für die jeweiligen Zwecke erforderlich ist. Server-Logs werden in der Regel 30 Tage aufbewahrt.
Unless specified otherwise in this document, personal data is processed and stored only as long as required for the respective purposes. Server logs are generally retained for 30 days.

Zwecke der Verarbeitung - Purposes of processing

Die Daten des Nutzers werden verarbeitet, um die Website bereitzustellen, ihre Sicherheit zu gewährleisten, rechtlichen Verpflichtungen nachzukommen und Rechte des Verantwortlichen zu schützen.
User data is processed to provide the website, ensure its security, comply with legal obligations and protect the controller’s rights.

Detaillierte Informationen zur Verarbeitung - Detailed information on processing

Personenbezogene Daten werden für folgende Zwecke und unter Verwendung folgender Services verarbeitet:
Personal data is processed for the following purposes and using the following services:

Schriftarten (Web Fonts) - Fonts

Lokale Einbindung: Wir verwenden lokal gespeicherte Web Fonts. Eine Datenübertragung an externe Anbieter findet nicht statt.
Local integration: We use locally stored web fonts. No data is transmitted to external font providers.

Traffic-Optimierung und -Verteilung - Traffic optimization and distribution

Diese Art von Service ermöglicht es dieser Website, Inhalte performant auszuliefern und die Sicherheit zu erhöhen.
This type of service allows this website to deliver content efficiently and enhance security.

Cloudflare (Cloudflare Inc.)

Cloudflare ist ein CDN/Sicherheitsdienst (u.a. WAF/Bot-Management). Der gesamte Traffic kann über Cloudflare geleitet werden, wobei technisch notwendige Daten verarbeitet werden.
Cloudflare is a CDN/security service (including WAF/bot management). Traffic may be routed via Cloudflare, where strictly necessary data is processed.

Verarbeitete Daten: IP-Adresse, HTTP-Header, Request-Metadaten, Sicherheits-/Threat-Signale (z. B. für Bot-Erkennung).
Processed data: IP address, HTTP headers, request metadata, security/threat signals (e.g., for bot detection).

Verarbeitungsort: u.a. USA – Cloudflare ist nach dem EU-US Data Privacy Framework (DPF) zertifiziert.
Datenschutzerklärung Place of processing: including the USA – Cloudflare is certified under the EU-US Data Privacy Framework Participant.
Privacy Policy

Cookies und Tracking-Technologien - Cookies and Tracking

Es werden ausschließlich technisch notwendige Cookies/Mechanismen eingesetzt (z. B. durch Cloudflare für Sicherheit/Lastverteilung). Eine Einwilligung ist hierfür nicht erforderlich (§ 25 Abs. 2 Nr. 2 TDDDG). Es kommen keine Analyse- oder Marketing-Cookies zum Einsatz.
Only strictly necessary cookies/mechanisms are used (e.g., Cloudflare for security/load balancing). No consent is required for these (Section 25(2) No. 2 TDDDG). No analytics or marketing cookies are used.

Sie können Browser-Cookies jederzeit über Ihre Browsereinstellungen löschen/blockieren. Dies kann die Funktionsfähigkeit der Website beeinträchtigen.
You can delete/block cookies in your browser settings at any time. This may affect the functionality of the site.

Weitere Informationen für Nutzer - Further information for users

Rechtsgrundlage der Verarbeitung - Legal basis of processing

Der Verantwortliche kann personenbezogene Daten verarbeiten, wenn einer der folgenden Punkte zutrifft:
The controller may process personal data if one of the following applies:

• Berechtigtes Interesse an sicherem und funktionsfähigem Betrieb (Art. 6 Abs. 1 lit. f DSGVO)
• Vertragliche/kommunikative Erfordernisse, wenn Sie uns kontaktieren (Art. 6 Abs. 1 lit. b/f DSGVO)
• Unbedingt erforderliche Endgerätezugriffe (§ 25 Abs. 2 Nr. 2 TDDDG)
• Legitimate interests in secure and functional operation (Art. 6(1)(f) GDPR)
• Contract/communication needs when you contact us (Art. 6(1)(b)/(f) GDPR)
• Strictly necessary access to terminal equipment (Section 25(2) No. 2 TDDDG)

Rechte der Nutzer nach der DSGVO - User rights under GDPR

Nutzer können bestimmte Rechte bezüglich ihrer Daten ausüben:
Users may exercise certain rights regarding their data:

• Auskunft (Art. 15) – Access (Art. 15)
• Berichtigung (Art. 16) – Rectification (Art. 16)
• Löschung (Art. 17) – Erasure (Art. 17)
• Einschränkung (Art. 18) – Restriction (Art. 18)
• Datenübertragbarkeit (Art. 20) – Portability (Art. 20)
• Widerspruch (Art. 21) – Objection (Art. 21)
• Beschwerde bei einer Aufsichtsbehörde (Art. 77) – Complaint to a supervisory authority (Art. 77)

Widerruf von Einwilligungen - Withdrawal of consent

Soweit Verarbeitungen auf Einwilligung beruhen (z. B. bei freiwilliger Kontaktaufnahme), kann diese jederzeit mit Wirkung für die Zukunft widerrufen werden.
Where processing is based on consent (e.g., voluntary contact), you may withdraw it at any time with future effect.

Ausübung der Rechte - How to exercise these rights

Anfragen zu Ihren Rechten können Sie über die oben genannten Kontaktdaten an uns richten. Solche Anfragen sind kostenfrei und werden unverzüglich, spätestens innerhalb eines Monats beantwortet.
Requests regarding your rights can be sent using the contact details above. Such requests are free of charge and will be answered without undue delay and within one month.

Weitere Informationen - Additional information

Keine automatisierte Entscheidungsfindung - No automated decision-making

Es findet keine automatisierte Entscheidungsfindung einschließlich Profiling im Sinne des Art. 22 DSGVO statt.
No automated decision-making including profiling within the meaning of Art. 22 GDPR takes place.

Systemprotokolle und Wartung - System logs and maintenance

Zu Betriebs- und Wartungszwecken können diese Website und eingesetzte Dienste Protokolldateien führen, die Interaktionen mit der Website erfassen (z. B. IP-Adresse, Zeitstempel).
For operational and maintenance purposes, this website and used services may maintain logs recording interactions with the website (e.g., IP address, timestamps).

Kontakt für Datenschutzfragen - Contact for data protection questions

Bei Fragen zum Datenschutz wenden Sie sich an: [email protected]
For data protection questions, please contact: [email protected]

Aufsichtsbehörde - Supervisory Authority

Bayerisches Landesamt für Datenschutzaufsicht
Promenade 18
91522 Ansbach
Deutschland / Germany

Änderungen dieser Datenschutzerklärung - Changes to this privacy policy

Wir behalten uns vor, diese Datenschutzerklärung anzupassen, wenn sich Rechtslage, Dienste oder Verarbeitungen ändern. Bei wesentlichen Änderungen informieren wir auf dieser Seite.
We may update this policy if laws, services or processing activities change. Material changes will be announced on this page.

Definitionen - Definitions

Personenbezogene Daten - Personal Data

Alle Informationen, die sich auf eine identifizierte oder identifizierbare natürliche Person beziehen.
Any information relating to an identified or identifiable natural person.

Nutzungsdaten - Usage Data

Informationen, die automatisch durch diese Website gesammelt werden, einschließlich IP-Adressen, Browser-Informationen, Zugriffszeiten und technische Parameter.
Information collected automatically through this website, including IP addresses, browser information, access times and technical parameters.

Nutzer - User

Die Person, die diese Website nutzt und, sofern nicht anders angegeben, mit der betroffenen Person übereinstimmt.
The individual using this website who, unless otherwise specified, coincides with the data subject.

Verantwortlicher - Data Controller

Die natürliche oder juristische Person, die allein oder gemeinsam mit anderen die Zwecke und Mittel der Verarbeitung personenbezogener Daten bestimmt.
The natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.

Cookie

Cookies sind kleine Datensätze, die im Browser des Nutzers gespeichert werden; hier ausschließlich für unbedingt erforderliche Sicherheits-/Funktionszwecke.
Cookies are small data files stored in the user’s browser; here used solely for strictly necessary security/functional purposes.

Rechtliche Informationen - Legal information

Diese Datenschutzerklärung bezieht sich ausschließlich auf diese Website, sofern nicht anders angegeben.
This privacy policy relates solely to this website, unless otherwise stated.

Stand / Last updated: 11. Februar, 2026